CA TECHNOLOGIES
Roles: Concepting, Illustration, Animation, Editing, Sound Design
BRIEF
In the run-up to the 2016 Olympics, CA Technologies was looking for a social media asset that showcased the increasingly important role data analytics was having in the world of athletics.
IDEATION
After researching sports science media and considering the asset’s themes of progress and analysis, I felt that overlaying FUI (Futuristic User Interfaces) over stock footage of athletes was clearly the best solution.
STYLE DECISIONS
For the majority of the UI, I stuck to horizontal and vertical lines to promote feelings of order and precision. The most prominent parts were non-orthogonal because they represented the intersection between data and humanity.
by Ben Ng, All rights reserved.