TRELLO
Disclaimer: I have never worked with Trello or Atlassian in any capacity.
Roles: Everything (Concept, Writing, Illustration, Storyboarding, Animation, Sound Design)
BRIEF
As an avid user of Trello in both my personal and professional lives, I decided to make a video in celebration of it.
I like Trello’s simplicity and universal applicability. I wanted my video to emphasize Trello’s usefulness outside of work, while maintaining a professional feel.
IDEATION
I asked the following:
What’s a beautiful, elegant way to depict the feeling of being overwhelmed or disorganized?
How do I make the blocky interface of Trello look interesting?
How do I combine Trello blocks with more humanistic shapes and elements?
STYLE DECISIONS
Concepts being depicted as overhead stars is a reference to Trello’s universality. In the storyboard, constellations connecting the different shapes represented the connections between different concepts.
Pink, purple and yellow added themes of warmth, humanity, happiness, and diversity to Trello’s blue color palette.